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L’eau d’Issey Pour Homme Sport – it’s not right but it’s okay

There are many conventions in the world of male fragrance. One is to launch a ‘sport’ variant somewhere down the line once your signature fragrance is successfully established. Why sport? Well, the...

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YSL’s La Nuit De L’Homme Frozen Cologne – a summer must-have

It might not seem like summer to you but in the fragrance world things are already hotting up so expect a plethora of summer fragrance releases in the next few months.  Certainly one of the nicest I’ve...

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Noir – another great fragrance for men from Tom Ford

It’s a very mean and moody Tom Ford that graces the imagery for his latest signature fragrance for men, Tom Ford Noir. In fact, there’s almost something of the night about him, to borrow a famous...

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James Bond 007 – the fragrance. My review.

Sometimes it’s difficult to know what to say about a new fragrance. And what can I say about the eagerly awaited James Bond 007 fragrance without causing too much offence? Well, it does at least have...

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New men’s fragrance from Versace: sounds 70s, looks 80s.

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They do say imitation is the sincerest form of flattery….

Someone in the design team for David Beckham’s new fragrance Urban Homme  sure likes Comme des Garcons! …and I think we’ve seen that circle before.

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Shay & Blue’s blood is worth bottling. Well, their Blood Oranges fragrance is...

He’s the ex Senior Vice President of Chanel and former Global General Manager of Jo Malone Ltd and she’s a talented, up-and-coming perfumer so what could go wrong? Well, nothing as it happens, because...

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DSquared Potion Blue Cadet: the spell is broken

Keen followers of this blog will know how much I loved the original DSquared Potion fagrance. So much so in fact that I awarded it the title of Best New Fragrance in my annual Grooming Guru Awards in...

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Dirty things up with Dreckig bleiben!

As a journalist and blogger I get approached all the time by people thinking I will “just love” a certain product. About 80% of the time they’re being wildly optimistic (an essential quality if you’re...

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Martin Margiela replicates the smell of a New York Jazz Club with latest...

I must say I was rather excited about the arrival of Marin Margiela’s Replica Jazz Club fragrance. Woody, oriental and sweet – with pink peppercorns, neroil, run, sage, vanilla, tonka bean, tobacco...

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How to be well “Gruhmed”

As a consumer it’s often all too easy to go for the most obvious choice when it comes to fragrance, especially when the big fashion houses and cosmetic companies throw so much money at celebrity...

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Six great new fragrances for men in mid-life

Whilst it’s true that fragrances don’t have an age limit as such, it’s also fair to say that some just tend to suit men with a bit more life experience under their belts. What works for a man at 25...

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